Friday, May 9, 2008

Wow... I've been a Marketer my whole life.

First off, so much for "Blog every week day month." Meh...

So, my Mom sends me this letter in the mail the other day.
Inside the letter is a note I wrote her when I was a little girl...

See, my brother and I were joined at the hip when we were little...





But we also could fight like cats and dogs and I guess that's where this note comes from...
Apparently, we must have pushed her to the brink one day and I'm guessing she went off on us so, in an effort to make amends, I wrote the following, in pencil on one o' those cheap paper pulp "Fun Books." The note (barely legible after 30 some-odd years) reads:

From my heart.
Mom + Dad, this is from my heart.
John and I haven't been the best of help and so we will dedicate July 2, to you.
We will help with chores and earns (SIC "errands" maybe?) and best of all... John and I will try not to fight for the rest of the week!!!!!!!!
We hope you enjoy this.
After I picked myself up off the floor from laughing hysterically, I took a good look at this note and realized that I've pretty much been a Marketer my whole life!

  • Take note: I did not tell her that we'd change our act or do more chores around the house for general purposes... Naw! I gave her one whole day instead!

  • Note how I build up the value of my offer with the words "best of all..." a statement that I use in certain points of copy to this day!

  • I also follow up my "best of all" statement with something that the customer (ie: Mom) would have gotten anyway - a blissful reprieve. However, note that the caveat is defined in realistic terms. I didn't tell her we'd never fight again. Even I knew that stating that would be an unrealistic claim that I could never deliver. This lends an air of truth to my entire claim.

  • But the crown jewel of the entire missive is, "We hope you enjoy this." Bwahahaha! Basically, I'm saying to her, "It's not gonna get any better so I hope you accept this."


Yup... a true marketer through and through! ;D

... I hope you enjoyed this.

Tuesday, May 6, 2008

'bout time... nuff said.

I planned an insightful blog post today about the unrealized potential behind the concept of Telecommuting but after posing the question on Linked In, I realized that I need to gather more feedback first.

So instead, today I will say this...

I FINALLY read the Watchmen by Alan Moore. I worked at a comic book store for seven years... I've been a "Fan Grrl" all my life... and yet, I've never read the Watchmen til just now.

Wow... What the hell took me so damn long?!?!

Monday, May 5, 2008

Well, that didn't last long!

Hahaha! So much for "Blog every day" month! I guess that's hard to do when you implement a self-imposed exile from your computer for the weekend!

ok... I guess I'm modifying my challenge to "Blog every weekday month!"

nuts.

Friday, May 2, 2008

Things...

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THINGS I DIDN'T LIKE WHEN I WAS YOUNGER BUT I LIKE NOW:


  • Classical and Jazz music
  • Mushrooms
  • SLEEPING! I distinctly remember a time when I ~hated~ to go to bed... can't even fathom that now.
  • Constructive criticism - Not only did I finally learn how to not take it personally, I've learned that true constructive criticism is never personal. So basically, I've learned the difference between a leaders/peers and asshats!
  • Being alone
  • Watching the news or reading the paper
  • Books w/no pictures hee hee! ;)
  • Foreign films or anything w/subtitles

THINGS I LIKED WHEN I WAS YOUNGER BUT I FREAKING LOVE NOW:

  • Reading
  • Quiet contemplation
  • Newport RI.
  • Non-conformity.
  • Really weird toys (ie: Happy Fun Robot!!! I actally own this! lol!)
  • Camping
  • Smaller venue concerts
  • Writing - Which is a good thing considering my profession.

THINGS I LIKED WHEN I WAS YOUNGER BUT I DON'T LIKE NOW:

  • Talking on the phone (except if it's business related)
  • Candy (except when I'm PMS'ed) =)
  • Soap Operas... Bleeech! .
  • Mosh pits (I went from "Oi! Oi!" to, "Owie! Ow!!")
  • Hard core punk rock... but I will ~always~ love the old school stuff!!!
  • Talk shows - Meh... That's about all the energy I can muster on this topic.
  • The Sunday "Funnies" ... they mostly suck now
  • Picking up bugs. Never bothered me before... bothers me now
  • Christmas ... well, the commercial crap. I still like to give gifts and gather w/friends and family
  • Organized religion (that's not really new though... but there was a time, over 22 years ago, when I bought it all hook, line & sinker)
  • Great big Concerts - Let's face it. Some people are just waaaaay to fucked up at these things. Ex: The younglings who party too hard beforehand and pass out before the gates even open. I tell ya what buddy, why don't you just give me the $$ you would waste on that Dave Matthews ticket and I'll kiss you upside the head with a bat and tell you what an awesome show you missed... same thing, eh?

...That's two.

Thursday, May 1, 2008

Here come the turds!

Ok... Technically, this is ~not~ a post about Twitter but a few of my friends there have deemed the month of May as "Blog Every Day" month.

It sounded like an interesting challenge so I thought, "Why the hell not?"

.... that's one.
;)