Vitamins and Irony

How funny is it that I can write copy for any situation or need for just about any industry, but I'm struggling with my own copy?!?

I've been working on my own lil' freelance business ((Turd Polishing for the masses!)) and I'm having trouble with my web copy. I mean, it's sitting in my brain just fine.
Problem is, I can't make it professional-sounding with out wanting to make it funny. Either that or I want to make it funny and still be taken seriously... or something...or maybe I've just had too much to think.